The Experience Business speaks one Language: XDM
Integrating digital experiences across channels and solutions does not have to be hard anymore. With the Experience Data Model (XDM), Adobe defines one interoperable language that makes integration, data portability, and innovation easy.
The Experience Data Models cover both the creative side of digital experiences with digital assets, content, and channels as well as the data-side of digital experiences with context, audiences, and metrics. It all comes together in experience campaigns that span both worlds.