Empower customer experiences with next generation tag management.

Launch, by Adobe empowers developers

Launch, by Adobe is a next-generation tag management
system that unifies the client-side marketing ecosystem by empowering
developers to build integrations on a robust, extensible platform that
partners, clients, and the broader industry can build on and contribute to.

It’s an innovative approach to tag management that lets developers build, maintain, and continuously update their own integrations with Adobe Experience Cloud across a unified platform that enables any of the thousands of marketing and advertising solutions on the market to work together.

By building Extensions, you can help our joint customers deploy your client-side tools and services with ease, define the customer behaviors they want to listen for, and determine which actions should be used across their digital marketing tools.

Making complex integrations simple

Easily integrate client-side web tools and services for better customer experiences.

Open to all

Launch, by Adobe is an open platform that customers, partners, and the industry can build upon.

No more data silos

Collect and integrate all the data that flows through your website — regardless of the source.

Extensions: Integrations built by you

Extensions are the pluggable modules that developers can add to extend the platform and provide new or templated functionality to Launch by Adobe.

Powerful APIs

The Launch APIs were built first so the user interface could leverage them. This means anything that can be done in the user interface can be automated using the APIs.

Secure by design

Customers can self-host libraries, so you can trust that all your work, data, and communications are secure.

Rules to rule them all

Rules are the heart of Launch. A simple if-then structure allows you to trigger as many discrete actions as you want, in any order you choose.